Skip to main content

Nielsen Company

See All Stories

Apple is US smartphone market leader, Nielsen data shows

Site default logo image

Apple’s battle with Android continues with the latest Nielsen market share data revealing iOS remains the dominant smartphone OS, at least right now.

Android is picking up users: according to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers.
Expand
Expanding
Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing