Instagram rolls out support for portrait + landscape photos & videos

Instagram today announced that it’s rolling out two new orientations for photos and videos including portrait and landscape formats to add to the old square photo format that was previously the only option for users uploading content.

It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.

When users upload an image in the app, they’ll now be able to tap a new icon to get access to the new portrait and landscape orientation options. In the screenshots above, Instagram gives us a look at how the new photo orientations will appear in a user’s feed.

The company notes that “To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.” And lastly, Instagram is making all filters available for videos, which previously had its own set of separate filters:

We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

The new features are available in the updated iOS app, version 7.5, landing on the App Store today.