Paris Fashion Week Stories September 29, 2014

Several users on Instagram and Twitter have captured photos of the Apple Watch on display at French retailer Colette just ahead of Paris fashion week, where members of Apple’s design team have been spotted in the past few days. The Colette store, located at 213 rue Saint-Honoré in the 1st Arrondissement of Paris was hidden for most of the day according to an Instagram user who lives across the street.  Colette is a French “brick-and-click” clothing and accessory retailer. The three floor 8,000 square feet (740 m2) concept store contains an exhibition space, bookshop, and a “water bar” serving more than 100 brands of bottled water.

Earlier today the retailer teased a “one day only experience” in collaboration with Apple.

It seems likely that the watch will get its first public preview tomorrow during the event, though whether people will actually be allowed to go hands-on with the device is unknown. The opportunity seems unlikely given that at its official unveiling just a few weeks ago, members of the press were only allowed to see hardware displaying screenshots of static interfaces, not working models.

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Update: Both relevant photos have since been removed from Instagram.

Following a report earlier today that Apple and French fashion retailer Colette were teasing a one day in-store experience, there’s now more evidence the collaboration might be for Apple’s upcoming Apple Watch. It appears that Apple’s design team could also be headed to the event or at least to the same city, lending more weight to the idea that Apple Watch is about to get some stage time during Paris Fashion Week. expand full story

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