Several users on Instagram and Twitter have captured photos of the Apple Watch on display at French retailer Colette just ahead of Paris fashion week, where members of Apple’s design team have been spotted in the past few days. The Colette store, located at 213 rue Saint-Honoré in the 1st Arrondissement of Paris was hidden for most of the day according to an Instagram user who lives across the street. Colette is a French “brick-and-click” clothing and accessory retailer. The three floor 8,000 square feet (740 m2) concept store contains an exhibition space, bookshop, and a “water bar” serving more than 100 brands of bottled water.
Earlier today the retailer teased a “one day only experience” in collaboration with Apple.
It seems likely that the watch will get its first public preview tomorrow during the event, though whether people will actually be allowed to go hands-on with the device is unknown. The opportunity seems unlikely given that at its official unveiling just a few weeks ago, members of the press were only allowed to see hardware displaying screenshots of static interfaces, not working models.