Apple hired HTC’s ‘Jony Ive’ to oversee Beats hardware design for new products
There was a wild rumor making the rounds last year that Apple planned to phase out its successful Beats hardware brand and go all in with Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats was “not a strategy that Apple plans to pursue” or even consider.
We’ve since learned more about was happening behind the scenes in California. Rather than discontinuing the Beats brand, Apple was hiring its first in-house designer to oversee Beats product design.
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