senior vice president

Apple’s new senior vice president of retail Angela Ahrendts won’t be taking up the newly created position officially until Spring 2014, but in the meantime Ahrendts has already started the process of transitioning to a new CEO at Burberry. In a blog post on LinkedIn, Ahrendts talks in length about the following her intuition when deciding to take a new job at Apple, much like she had when first joining Burberry, and also outlines her plans for transitioning to new leadership. If you’ve ever heard Tim Cook talk about moving to Apple, ‘following instincts’ will definitely seem like a theme.

And as I look forward to what will define the next generation, I believe it is imperative that great companies add greater social value – the larger the company, the larger the obligation.

Ahrendts notes that the company has started transitioning to new leadership at Burberry in recent weeks and also describes some of her business philosophies in the process:
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