Storefront Stories June 30, 2015

Pinterest’s new Buyable Pins shopping feature rolling out now to iPhone & iPad users

After first announcing plans earlier this month to become a storefront of sorts with a new Buyable Pins feature, Pinterest just confirmed the feature is rolling out today for iPhone and iPad users in the US. In addition to the new buyable pins feature, Pinterest is also launching “Shop our picks” with curated lists of items for various product categories.

As a catalog of ideas, our mission is to help people bring their creative ideas to life. In the next few weeks, 30 million Pins all over Pinterest will become buyable (this includes Pins people have already saved that will light up with blue prices at launch). You’ll see products from brands like Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Gardener’s Supply Company and Michaels, and Shopify stores like Poler Outdoor Stuff and SOBU.

Pinterest notes that users will notice a blue price tag next to buyable pins that will show up in user’s home feed, boards, category feeds, search results and recommendations.

Here’s a closer look at how the feature will appear in the iPhone app:

The feature is rolling out slowly in the US. If you’re a Pinterest user, keep an eye out for an email notification that will let you know when buyable pins are available to you.

Storefront Stories January 10, 2015

Apple showcases iPad with creative Smart Cover storefront display at Apple Store

Apple has had some interesting retail storefront displays for the iPhone, iPad and Mac in the past, but its latest effort all but tops the cake. At the iconic Apple Store on Regent Street in London, the Cupertino-based company now has a row of iPads on display with colorful Smart Covers that automatically open and close.

This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.

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