After first announcing plans earlier this month to become a storefront of sorts with a new Buyable Pins feature, Pinterest just confirmed the feature is rolling out today for iPhone and iPad users in the US. In addition to the new buyable pins feature, Pinterest is also launching “Shop our picks” with curated lists of items for various product categories.

As a catalog of ideas, our mission is to help people bring their creative ideas to life. In the next few weeks, 30 million Pins all over Pinterest will become buyable (this includes Pins people have already saved that will light up with blue prices at launch). You’ll see products from brands like Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Gardener’s Supply Company and Michaels, and Shopify stores like Poler Outdoor Stuff and SOBU.

Pinterest notes that users will notice a blue price tag next to buyable pins that will show up in user’s home feed, boards, category feeds, search results and recommendations.

Here’s a closer look at how the feature will appear in the iPhone app:

The feature is rolling out slowly in the US. If you’re a Pinterest user, keep an eye out for an email notification that will let you know when buyable pins are available to you.

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