Surface ads Stories December 22, 2014

Microsoft has never been shy about trying to convert MacBook Air users into Surface Pro 3 users. Despite being in a room filled with MacBooks, Microsoft targeted Apple’s laptop head-on at its initial Surface Pro 3 announcement event.

Now Microsoft is further highlighting the differences between the MacBook Air and Surface Pro 3 with a new online campaign (via ZDNet) intended to encourage Mac users to feel comfortable trying out Microsoft’s latest tablet.

Whether you’re considering Surface Pro 3 or have recently purchased one, we want to say thank you! We designed Surface Pro 3 to make you more productive in every aspect of your digital work and life. We’re truly humbled you’re here, and we’re excited to see what you do with your new Surface.

The recently launched microsite is the latest in a campaign largely led by ad spots (the latest holiday spot is almost pleasant) mocking the MacBook Air’s lack of touch screen, stylus, and more compared to Microsoft’s Surface Pro 3. expand full story

Surface ads Stories November 17, 2014

Microsoft continues MacBook bashing in latest Surface Pro 3 ad for the holidays

Same old story, but with a Christmas theme this time around in the latest Apple-bashing Surface ad from Microsoft. Touchscreen, kickstand, USB, etc, Microsoft has given up on comparing its tablets with the iPad and instead wants you to believe Surface Pro 3 is an acceptable substitute for a MacBook Air.

It certainly isn’t the first time Microsoft has put the Surface Pro 3 head to head with MacBooks in its advertisements. The company has been aggressively running the comparison ads poking fun at the MacBook’s lack of tablet-like features since it first compared the devices side-by-side live on stage at the introduction of its 12-inch Surface Pro 3 back in May.

Perhaps Microsoft will get back to comparing apples to apples when we get a 12-inch iPad Pro next year?

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