Swell is a new iPhone app for asynchronous voice conversations
Clubhouse and Twitter Spaces just got another competitor… sort of. Swell is a new app for iOS focused on voice conversations.
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Apple confirms acquisition of Swell as website and app shut down
Apple’s acquisition of talk-radio service Swell appears to now be a done deal: the start-up’s App Store app and website shut down this morning. The website now provides the following message:
Apple to acquire Swell talk radio and podcast app for $30 million
Apple appears to be looking to further improve the iTunes Radio service through the $30 million acquisition of a radio application called Swell, Re/code reported early Monday morning. Unlike the $3 billion Beats Electronics (and Beats Music) buyout, however, this purchase centers more on talk radio than music.
Swell currently carries news from sources such as NPR, ABC, ESPN, the BBC, and more, and uses a user’s listening history to create personalized content playlists. Apple, on the other hand, only recently jumped into the streaming news market through iTunes Radio with ESPN and NPR stations, including over 40 local stations.
