Tablets Stories April 3, 2015

Apple's upcoming retail overhaul for displaying the Watch
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A lot of my techie friends are saying that the entry priced-Apple Watch Sport will be their pick next month, and not because of the exterior look. The theory is that Sport is the cheapest way to experience Apple’s new product category in 2015, and since the second-gen Apple Watch will inevitably be upgraded, why pay a premium this year for nicer materials such as stainless steel and sapphire glass?

Despite the Apple Watch’s desire to marry jewelry with technology, it hasn’t lost the baggage gadgets carry, namely the reality that they’ll be outdated and replaced in a relatively short period of time. If the Apple Watch evolves anything like the original iPad did when it became the iPad 2, the differences could be dramatic.

Personally, when I think about getting more perceived value out of a higher-priced stainless steel Apple Watch rather than testing the waters with the cheaper aluminum model, I’m more concerned with how soon the Apple Watch 2 will be announced rather than how much more functional the newer device could be. No matter what happens with the first-generation model, an Apple Watch 2 will come to market. How will Apple balance keeping the Apple Watch evolutionary momentum going with keeping the first-generation model “modern” for enough time to satisfy early adopters?

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Tablets Stories March 31, 2015

Microsoft shifted its focus when it introduced the Surface Pro 3 last year to target both the iPad and the MacBook, but today the company announced a more consumer level iPad-like version of its tablet simply called the Surface 3 with the same $499 starting price as the iPad Air 2.

Google also unveiled a collection of new competitively priced hardware including new Chromebooks and a Chromebit HDMI running Chrome OS for under $100 … expand full story

Tablets Stories February 2, 2015

IDC is out today with its numbers on tablet shipments for Q4 2014 showing Apple remained on top of the market both last quarter and throughout 2014 despite a slight drop in overall market share.

Apple sold 21.4 million iPads during the holiday quarter last year, which gave the company around 28% market share compared to 33% with 26 million units sold during the same quarter last year. Apple beats out number two Samsung, according to IDC, which grabbed 14.5% of the market in Q4 with 11 million units shipped. Samsung also dipped in overall market share from 17.2% with 13.5 million units shipped in the year ago quarter. expand full story

Tablets Stories December 18, 2014

Watch Jimmy Fallon’s ‘Oprah Moment’, gifting The Tonight Show audience iPad Air 2’s

Alongside Justin Timberlake, Jimmy Fallon has become the voice of the iPhone 6 with Apple releasing a continuous series of ads featuring both entertainers. Fallon also sits behind a MacBook on the set of The Tonight Show on NBC, something that he brought over from his time hosting Late Night on NBC.

Now Fallon’s Tonight Show is giving the gift of Apple, specifically to the studio audience from last night’s taping as each attendee was gifted with a brand new iPad Air 2 as part of this week’s holiday gift giveaway segment. See the clip above (and wish you were there!) …

(We know Hulu works in a very limited number of countries and will post the YouTube clip when available.)

Tablets Stories November 17, 2014

Microsoft continues MacBook bashing in latest Surface Pro 3 ad for the holidays

Same old story, but with a Christmas theme this time around in the latest Apple-bashing Surface ad from Microsoft. Touchscreen, kickstand, USB, etc, Microsoft has given up on comparing its tablets with the iPad and instead wants you to believe Surface Pro 3 is an acceptable substitute for a MacBook Air.

It certainly isn’t the first time Microsoft has put the Surface Pro 3 head to head with MacBooks in its advertisements. The company has been aggressively running the comparison ads poking fun at the MacBook’s lack of tablet-like features since it first compared the devices side-by-side live on stage at the introduction of its 12-inch Surface Pro 3 back in May.

Perhaps Microsoft will get back to comparing apples to apples when we get a 12-inch iPad Pro next year?

Tablets Stories November 6, 2014

The latest numbers from advertising company Chitika Insights show that iPad web usage in North America rose nearly 2% in September, marking a slight increase over the third quarter. Chitika found the iPad to have a 79.9% share of tablet web traffic in the United States and Canada during the month, compared to a 78.0% share reported in July. expand full story

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