It’s easy to look at a photograph of Elago’s new W Stand ($30) without fully appreciating how large it is. There aren’t many Apple Watch stands that dwarf the device they’re holding — Griffin’s plastic WatchStand is a notable exception — but when you take the 6-inch-tall, 2.4-inch-diameter W Stand out of its package, you quickly get the sense that it’s designed to feel big and solid. Yet it’s also affordable, selling for the same price as WatchStand and $10 less than Just Mobile’s all-metal TimeStand.

With four different anodized aluminum color choices, W Stand is the rare stand to come in gold, dark gray, black, and silver options that match various versions of the Apple Watch. But will you like it? I’ll discuss all the details below…

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