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Steve Jobs upgrades BluRay from ‘Bag of hurt’ to ‘Mafia’ and other rumors

Hardmac reports today some of Steve Jobs’ latest thoughts on BluRay.

He admitted that retrospectively he feels ashamed that Apple’s name is associated to Blu-ray, as he thinks that BD supporting associations look today more like Mafia than anything else.

Jobs famously called BluRay a ‘Bag of Hurt’ during a Q&A after a MacBook Event in 2008.

Concerning authoring on Blu-ray, it seems impossible to provide software supporting such format for consumer market. In addition to DRM, here it is the cost of licenses that slow down the entire process; one would have to start paying 3,000 USD to AACS, then 80,000 USD to Sony, 40,000 USD to Sonic, etc.

Hardmac also reports that the next version of Final Cut Pro will come in March or April 2011, which is what we’ve seen in Jobs emails.

Finally, they say that not everyone is happy with the Xserve axing but they don’t know what comes next.  We’ve heard some things.

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