With all the analyst rumors and reports of Steve Jobs working on yet to be released Apple products in the months prior to his death, until today we didn’t have many first hand accounts to support the theories. After learning over a million people wrote in to Apple to express their condolences, Softbank CEO Masayoshi Son recalls a first hand account with CEO Tim Cook at the recent iPhone 4S launch where Cook apparently received a call from Jobs (via PCMag):
“I visited Apple for the announcement of the iPhone 4S. When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.”
What product could Jobs possibly have wanted to discuss? With the iPhone 4S being launched that day, it’s unlikely it was an iPhone 5. Perhaps an iPad 3? Could this also mean that Jobs was hopeful right until the end? One wouldn’t expect a man who knows he will pass the next day to continue working on a product. This could be a sign that Jobs passing was more of a surprise than much of the media will lead you to believe. However, it might also simply be a testament to just how passionate and dedicated Jobs was to changing the world through his work at Apple.
In his statement, Son continued:
“Even one day before he passed away, the first subject he wanted to call Tim Cook about…he wanted to talk about the next product… That’s the kind of spirit a true entrepreneur would continue to have until they die. He was very sick, very ill. But the announcement of their newest product made him live longer. Physically he could have died much earlier. But his passion, his love for his own company and dream, about the next products, that made him energized.”