Macworld Expo begins transition to new “iWorld” brand, registration opens to the public

9to5 Staff | Oct 25 2011 - 11:05 am PT

Like everything else Apple, the Macworld Expo is moving in the direction of iOS devices with a new name: Macworld|iWorld, “the ultimate iFan event”. Today, Paul Kent, the event’s vice president and general manager said:

“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products” The exhibits and conference sessions that have characterized past expos remain with Macworld|iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience. We have a great core audience, but there’s a great opportunity to evolve the event.”

While there will be added focus on the iOS device ecosystem, Kent was adamant about saying the show was still heavily focused on the Mac Platform. In fact, there is added attention to Mac Developers with the introduction of a new package for OS X developers “to encourage them to display their wares at the show without the expense of having an elaborate booth”.

The event will also retain its training sessions under the new moniker “Tech Talks” and have film and music venues as well.

Apple stopped participating in Macworld Expos in 2009 which changed the dynamic of the show. This move is another major shift.

The event kicks off on January 26th. You can register at the prices listed below. (Note that you’ll need to enter your information to see prices.) That’s up to $100 off and the same as last year’s early pricing model. Discount expires December 5. The prices: