Following the outpouring of grief over Steve Jobs’s October 5 passing and the subsequent October 19 event Apple organized to celebrate its co-founder and visionary, the news has arrived of a musical tribute featuring rockers the Flaming Lips. The band will perform a cover of the Beatles’ “Revolution” at the MTV O Music Awards 2 and their performance will be recorded with an iPad and broadcast on OMusicAwards.com, according to the official blog post.
The O Music Awards broadcast kicks off on October 31 at 8:30 p.m. PDT/11:30 p.m. EST. It is a fitting tribute to Jobs for much more than a choice of song. Steve was a big fan of the English rock band (and pop culture in general). In fact, he regarded The Beatles as being his model for business:
My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person, they are done by a team of people.
Jobs actually referenced them a lot during his trademark keynotes. The long-awaited arrival of The Beatles on iTunes last year also helped revert a decade-long decline in music sales in the United States. Walter Isaacson shared an interesting anecdote in his authorized biography of Apple’s late co-founder.
According to the book, when Jobs (after his return from exile) wanted to launch the famous Think Different branding campaign, he needed a specific image of John Lennon for one of the print adverts. He actually went to a Japanese restaurant in New York and told his handlers “let Yoko Ono know I would be there”. He then got her personal agreement to use her husband’s image for Apple’s campaign. You can watch Steve explain how his business model was based on The Beatles in CBS News’s 60 Minutes here (mark 0:40).