We obviously had to white out numbers above – From Apple’s Retail inventory system.

A source inside Apple Retail has shared with us the numbers for Apple’s Black Friday sales event.  Black Friday is always huge shopping day and Apple forecasted at least 4X sales for the day.  However, because Apple did have the lowest prices on big ticket items like the iPad, it blew away forecasts by 7PM and unsurprisingly had its biggest sales day of all time..

Apple Retail was forecast and broke Retail sales records all over the country today, this is from [redacted] today, the forecast today is more than 4 times what we normally do. We broke the forecast by 7pm.

MacBook Air sales were also particularly strong according to our source.

Apple Store discounts are extremely rare and with more Stores open than ever before, the temptation was too much for many.