So about two weeks ago we got a tip from a reliable source that Apple was going to call the iPhone 5 (or whatever)- the new “iPhone”.

That seemed a little nuts at the time but what a difference a Keynote makes. As Christian explained, Apple chopped the suffix off if the iPad as part of a branding makeover that will likely expand.  Just like iMac is not called iMac 1,2,3 it looks like Apple won’t be doing the numbering on iOS devices (though it never did with the iPod touch).

So that tip –That the next iPhone is simply the new “iPhone” – seems a lot more plausible now.