New fragrance is based on smell of new Apple products

“Is that MacBook Pro you are wearing?”

There is nothing like the smell of a new Apple product. The smell that encompasses your nose as you rip into your new iPhone, Macbook Air, or iPad is memorable—and hey, maybe something that you would like to smell all the time. Melbourne-based artists Gavin Bell, Jarrah de Kuijer, and Simon McGlinn teamed with Air Aroma to create a unique fragrance that smells just like a new Apple product, specifically a MacBook Pro opened for the first time. How awesome.

To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.

The fragrance will be used at the artists’ art show in Melbourne, where it will disperse throughout the exhibit with a Air Aroma Aroslim diffuser. Sadly, it does not sound like the scent will go into mass production.

If only they would package this stuff up and sell it in a can. Learn more.