Apple shows off iPhone’s use in the enterprise world

Jake Smith | Apr 20 2012 - 2:28 pm PT

If you need more convincing before ditching your BlackBerry, Apple just posted a new page on its website that highlights the iPhone’s use in the enterprise market. The info-packed page shows how the iPhone is used in the business setting to organize days, manage projects, setup meetings, read mail, set calendar appointments, keep contacts organized, and more. In typical advertising fashion, Apple highlighted specific apps on the App Store like “MicroStrategy,” “OmniFocus” for iPhone, “GoToMeeting,” “TripIt,” and much more.

Over the last year, Apple made a dent in the enterprise market—a place formerly dominated by Microsoft and RIM. Apple has continued to offer better working tools than the competitors do. For example, Apple’s new iMessage provides BBM-like messaging, which is a service highly adored on the BlackBerry. However, the iPhone’s ease of use is starting to make it a No. 1 choice for IT departments.

Apple also provides a page showing the businesses that have chosen to use the iPhone. Lowes, for example, opted to use the iPhone for its payment service, as we exclusively told you last year. World Wide technology, GE, Gap Adventures and more are also highlighted on the page.

At the end of the day, I think more and more businesses are starting to realize where they need to put their money. Apple’s new page should help IT heads to choose the products from Cupertino, rather than the plastic phones from up north.