From 9to5Toys.com:

From 9am-11am PT, Parallels drops the price of its flagship Parallels 7 desktop virtualization product to just $28 to celebrate its 6th birthday. The price will increase 5% every 2 hours, so obviously you’ll want to jump on this soon. Parallels is the best-selling, most-trusted solution for running Windows applications on your Mac – without rebooting.

It is also nice for running Linux or even another instance of the Mac OS and for $28 why not?
As an added bonus, Parallels is giving away a few ‘party favors': just by sharing, you’ll have a chance to win an iPad 3, Parallels Mobile, and Parallels Desktop 7 for Mac.

More information is also available at the Parallels Consumer Tech Blog, or by following Parallels Desktop on Facebook and @ParallelsMac on Twitter.

Update: Originally story said 9am ET.

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