AAPL Company

Live tweets and analysis from the Apple vs. Samsung trial

Jake Smith | Aug 3 2012 - 9:27 am PT

Apple and Samsung have just convened into a San Jose, California courtroom to begin the second day of the Apple vs. Samsung trial. Apple’s SVP of Worldwide Marketing Phil Schiller is currently on the stand, with SVP of iOS Software Scott Forstall up next. We’ll be updating this thread throughout the day with live tweets and analysis from those inside the courtroom. Follow along and share your thoughts below!

First ruling of the day in #appsung Apple can't keep its customer surveys secret.

— Ina Fried (@inafried) August 3, 2012

Judge denies Apple request for sanctions against Samsung but will poll jurors to see if they have heard anything about #appsung case

— Ina Fried (@inafried) August 3, 2012

Judge Koh promises jurors a compilation of #Apple #Samsung articles at end so they don't feel like they're missing out. too funny.

— Yukari Iwatani Kane (@yukarikane) August 3, 2012

More below:

The Verge is also updating their liveblog from within the courtroom.

[tweet https://twitter.com/nickbilton/status/231423902084132864]
[tweet https://twitter.com/markgurman/status/231425437786595329]

[tweet https://twitter.com/inafried/statuses/231426527542263808]

[tweet https://twitter.com/sdlawsonmedia/status/231425768637493248]

[tweet https://twitter.com/jonfortt/status/231425454500876289]

[tweet https://twitter.com/jonfortt/status/231428149232140288]

[tweet https://twitter.com/jonfortt/status/231428854063972352]

[tweet https://twitter.com/sdlawsonmedia/status/231429147061272576]

[tweet https://twitter.com/jonfortt/status/231431427860877312]

This is what they didn’t want:

[tweet https://twitter.com/jonfortt/status/231432735900696577]

[tweet https://twitter.com/nickbilton/status/231436202966921216]

Schiller just revealed how much Apple spends on advertising:

In fiscal 2008, the company spent $97.5 million on iPhone ads in the U.S. alone. That figure climed to $149.6 million in 2009 and reached $173.3 million for all of fiscal 2010. Ont he iPad, thec ompany spent $173.3 million in 2010.

[tweet https://twitter.com/9to5mac/statuses/231443167000535041]

[tweet https://twitter.com/jonfortt/statuses/231445542452989952]

[tweet https://twitter.com/reckless/statuses/231447922347233282]

[tweet https://twitter.com/yukarikane/status/231459834195767296]

[tweet https://twitter.com/reckless/status/231460907484577795]

[tweet https://twitter.com/reckless/statuses/231460907484577795]

[tweet https://twitter.com/verge/statuses/231461399275118592]

[tweet https://twitter.com/mpanzarino/statuses/231460002085355521]

[tweet https://twitter.com/markgurman/statuses/231460441115721731]

[tweet https://twitter.com/nickbilton/statuses/231462638863937536]

Scott Forstall takes the stand.

[tweet https://twitter.com/jonfortt/statuses/231463433428676608]