Taking advantage of a new digital business card platform from Vizibility that integrates Apple’s Passbook, RE/MAX will be the first company to have its employees carry iPhone-based Passbook business cards on a large scale. The business cards, demoed in the video above, will be first carried by 4,500 RE/MAX Regional Services real estate agents in Georgia, Southeastern Michigan, Kentucky, Southern Ohio, and  Tennessee.

Vizibility also announced three new features that enhance its business card platform, one of which uses geofencing to provide agents with lockscreen access to the business cards when in a specific location like the office or at an open house:

  • CardSense™ enables Passbook users to select locations where their Mobile Business Card Pass can be instantly accessed from their iPhone lock screen with a finger swipe. This capability makes it a snap to share contact information at the office, tradeshows, networking events, open houses, or anywhere else frequent, fast access to a Mobile Business Card is needed. Locations are set right on the back of the Pass.
  • CardFollow™ enables people to receive updates when the vCard they previously downloaded from a Mobile Business Card changes. This patent-pending feature makes it possible for the first time to stay in sync with specific people without having to sync every personal contact with cumbersome, third-party systems. Vizibility users can easily see and manage their vCard followers.
  • The Mobile Directory displays a searchable directory of mobile business cards for everyone in an organization. This feature makes it possible to link a company’s business cards together to facilitate discovery and reinforce the depth of an organization’s expertise. Vizibility corporate administrators can easily control who appears in their organization’s Mobile Directory.
RE/MAX Regional Services Taps Apple’s Passbook for Business CardsVizibility Slides Out Passbook, vCard Following and

Mobile Business Card Directories

NEW YORK, December 4, 2012 – Vizibility announced today that RE/MAX Regional Services, one of the largest RE/MAX franchisors in the United States, is offering digital business cards to its 4,500 real estate brokers and agents across Georgia, Tennessee, Kentucky, Southern Ohio and Southeastern Michigan. Vizibility’s popular Mobile Business Card is a personalized mobile microsite which is used to package and share a professional’s contact information and web presence. Agents can easily share their new Mobile Business Cards using Passbook on their iPhones as well as with QR codes printed on business cards, listings and other sales materials. Agents can also share their Mobile Business Cards wirelessly with Near Field Communication (NFC) using Vizibility’s plastic Mobile Wallet Card.

“In today’s competitive real estate climate, we have to push the envelope of technology to give our agents a competitive edge. We also must provide home buyers with the best tools to make what may be the most important decision of their lives,” said Dane Ellison, CEO of RE/MAX Regional Services. “Technologies like Vizibility’s Mobile Business Card can help our agents get more opportunities to share their listings, provide mobile virtual tours and engage effortlessly with prospective home buyers. By making it a little easier to close sales, we’re making it a lot easier for our RE/MAX agents to be more successful.”

Vizibility is the first company to use Passbook for sharing Mobile Business Cards and RE/MAX Regional Services is the first to implement it on a large scale. Passbook, recently introduced with Apple’s iOS6, allows users to keep boarding passes, movie tickets, coupons, loyalty cards and more in one place. Major companies are supporting Passbook including Target, Starbucks, United Airlines, American Airlines, Google and Ticketmaster.

Vizibility is also introducing three game-changing Mobile Business Card features:

  • CardSense™ enables Passbook users to select locations where their Mobile Business Card Pass can be instantly accessed from their iPhone lock screen with a finger swipe. This capability makes it a snap to share contact information at the office, tradeshows, networking events, open houses, or anywhere else frequent, fast access to a Mobile Business Card is needed. Locations are set right on the back of the Pass.
  • CardFollow™ enables people to receive updates when the vCard they previously downloaded from a Mobile Business Card changes. This patent-pending feature makes it possible for the first time to stay in sync with specific people without having to sync every personal contact with cumbersome, third-party systems. Vizibility users can easily see and manage their vCard followers.
  • The Mobile Directory displays a searchable directory of mobile business cards for everyone in an organization. This feature makes it possible to link a company’s business cards together to facilitate discovery and reinforce the depth of an organization’s expertise. Vizibility corporate administrators can easily control who appears in their organization’s Mobile Directory.

“Smartphones have fundamentally changed the way we buy products and select service providers. Google recently reported that 96% of U.S. smartphone owners have researched a service or product on their mobile devices,” said Greg Harris, Product Manager at Vizibility (find Greg in Google at http://viz.me/greg). “The Mobile Business Card is like a personal storefront for professionals. We’re excited to be helping enterprises and their people drive revenue using the latest mobile marketing technologies such as Passbook, QR codes and NFC.”

About Vizibility Inc.

Vizibility Inc. delivers the first enterprise class identity management and engagement platform. Vizibility’s highly acclaimed digital business card addresses today’s reality that the first impression a company or individual makes is often online, and in many cases on a mobile device. Vizibility enables people to package and share their online presence to make powerful, accurate and lasting impressions. The company’s solutions are available from authorized resellers and atwww.vizibility.com. U.S. Patents 7,831,609, 7,987,173, 8,095,534, 8,271,650, 8,275,837, 8,280,879 and 8,290,941. Other patents pending.

About RE/MAX Regional Services

RE/MAX Regional Services was founded in 1978 by Howard McPherson. The company provides outstanding support to the more than 300 offices and over 4,000 agents in its five regions. RRS ensures its real-estate professionals have the leading technology, the most advanced training, and the highest level of expertise to best serve the homebuyers and sellers in their communities. Visit http://www.franchise-remax.com.

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