Update: That was quick. Apple appears to have removed the app from the App Store.
A Game Boy Advance emulator has quietly passed Apple’s App Store review team and is now available on the App Store hidden inside an app that at first glance appears to generate baby names. The Game Boy Advance emulator is activated through the $1.99 app, dubbed “Awesome Baby Names”, with a series of secret button presses like some of the past emulators that have snuck into the App Store. Recently, we saw a free MAME emulator make its way to the App Store under the name “Gridlee“.
iPhoneblog.de provided instructions for activating the app with the secret button taps (below), but you’ll of course have to add the correct BIOS and ROMs to get games up and running.