Apple-Store-menu-touch-swipe

Some of you noticed the Apple online store was down briefly this morning, but now the website is live again with some welcomed tweaks to the shopping experience. Now, when visiting the store.apple.com, users are presented with a new scrolling navigation bar for each product category (as pictured above). The most notable aspect of the change is that the new menu is touch-friendly on iOS devices, allowing users on iPhone, iPad, and iPod touch to swipe to scroll through the list. It could be a sign Apple is aiming to make its online store friendlier to users on touch screens.

The store also gets other minor tweaks, such as larger grid-style search results for certain products that also implement touch-friendly elements for iOS users. It’s not much of a surprise to us that Apple is looking to make improvements to the online store, as it has recently posted a large quantity of job listings for visual designers and other positions related to revamping the online store experience.