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Unsurprisingly, Apple’s front of store displays for the new iPhone 5s and iPhone 5c focus on color. Both displays seem to be comprised of colored balls inside of a large glass box. The 5s side features the blue, pink/red, green, yellow, and white colors, while the 5s side promotes gold, gray, and silver. More photos below. Thanks, Ben!

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7 Responses to “Apple Store iPhone 5s and iPhone 5c displays start going up, focus on color”

  1. I’m getting the Gold color simply because I want people to know its a 5s. Hahah!

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  2. uyjulian says:

    “The 5s side features the blue, pink/red, green, yellow, and white colors, while the 5s side promotes gold, gray, and silver.” typo I guess? It’s supposed to be “The 5c side features the blue”

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  3. Nick Murphy says:

    Beautiful design, love it!

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  4. Adam Seward says:

    I miss Apples earlier window displays such as iPad in snow globe, Santa and the iPhone 4, iPad with iBooks iCloud, this seems rather….cheap

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  5. Jim Latimer says:

    The display also emphasizes the parallax effect of the wallpapers…really neat looking and eye-catching displays…

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  6. Yanni Pang says:

    Typo: “The 5s side features the blue, pink/red, green, yellow, and white colors, while the 5s side promotes gold, gray, and silver.” Should be the 5c side features the blue, pink/red, green, yellow, and white colors…

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