Earlier this month, we highlighted that Apple is touting the iPhone 5s’s Touch ID fingerprint scanner and gold color option on the back of certain magazine covers. Now, we’ve spotted a new magazine ad for the iPhone 5s. This one, instead, highlight’s the device’s 64-bit A7 processor. “64-bit” is complex technical jargon, but Apple simplifies it to mean that the iPhone is powerful and offers all-day battery life.