According to Israeli publication Calcalist.co.il, Apple has purchased PrimeSense, the company behind the original Microsoft Kinect’s technology somewhere near a valuation in the $345M range. According to the report, a delegation of PrimeSense senior executives visited Apple’s engineering offices in recent days. The purchase would bolster Apple’s living room TV interface offerings and allow Apple to add controls with body movements and hand gestures to its products.

Calcalist reported in July that Apple was mulling a purchase for somewhere in the neighborhood of $280M.  PrimeSense had issued a denial that it was in talks to be bought by Apple. As we know with past history surrounding these type of matters, company denials don’t often mean much in the grand scheme of things.

Apple purchased Israeli Flash chip optimization company Anobit in late 2011 for $400M+, also originally reported by Calcalist. The company now functions as one of Apple’s R&D centers in-country…

We’ve heard previously that Apple is working on such 3D gesture interface and may have already been licensing IP from the Israeli firm and/or its competitors. At $350M, Apple may believe it’s better to own this IP and technology rather than let others have access to it in the future.

Apple has its own patents on similar 3D technology and has been working on its own gesture-controlled OS (below).

Microsoft used the sensor technology that PrimeSense developed for its original Kinect, previously known as Project Natal, but has since replaced the technology with its own in-house technology for 3D body mapping and movement.

PrimeSense went on to work with Asus on its WAVI Xtion living room home media controller (video) and has since shrunk chips down to be used in tablets and phones (another area of Apple interest)

PrimeSense was founded in 2005 and is a founding member of OpenNI, an industry-led non-profit organization formed to certify and promote the compatibility and interoperability of Natural Interaction (NI) devices, applications and middleware.

Update: PrimeSense issued the following “no comment”:

“PrimeSense is the leading 3D technology in the market. We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

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19 Responses to “Apple reportedly purchases PrimeSense, the Israeli 3D body sensor firm behind Microsoft Kinect for $345M”

  1. They took the Apple logo off the back of the iPad she’s holding.

    Like

    • They have to remove any logo of a electronic or anything else if they do not pay for the rights or get the rights to show it. They do this with Android tablets / Microsoft Surface tablets & anything else.

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  2. msuthafanoor says:

    Will apple make a gaming console with this technology

    Regards, Musthafa Noor Musthafanoorapple.blogspot.com

    >

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  3. James Katt says:

    Note that Apple already has a patent on the 3D Machine Vision technology used by Microsoft’s XBox Kinect.

    Since Microsoft has a license to all of Apple’s technology with the stipulation to not copy Apple, Microsoft and Apple are getting along.

    With this purchase, Apple further controls the 3D machine vision technology. It may thus use it in future products.

    Like

  4. Amit Eliyahu says:

    And yet Apple products in Israel cost more than double than in the USA :((
    my macbook pro 13″ 2010 which was priced in the US at 1100$, cost me 8000 NIS which are 2270$!!!, and my iPhone 4s cost my 4500 NIS which are 1260$!! and that was before plan :(((

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  5. If you watch the video provided, 1:47 shows an interesting use case that I think would work well if integrated with iBeacons.

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  6. this news was reported the last year. both declined to comment that time. some said why should apple buy a firm that was rejected by microsoft…

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  7. I like it….Goo ahead….best of luck

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  8. godrifle says:

    Hopefully Apple hires the same ad agency that made that stellar story come to life.

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  9. Robert Gama says:

    Funny, I just saw another company today that just launched motion capture using Kinect for game developers who use Unity. Is Google going to buy them next? :D

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  10. tallestskil says:

    Yeah, it sure was a great idea moving to WordPress for your comments, guys. No moderation, absolutely no way to delete anything like spam… what could be better.

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  11. You never do anything but complain and bash. YOU should have been banned long ago yet you continue to post your crap and think someone is interested in what you have to say. Your reputation here, and other places on the web is crap and you should learn that you do not have a lot of fans and should shut up.

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  12. PMZanetti says:

    Their way of getting rid of spam is just completely changing comment systems every few months, and starting all over. They had it right with Disqus, but for whatever reason they ditched that upcoming standard for comments.

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  13. tallestskil says:

    Guess I better just kill myself huh?

    Thanks for existing, by the way. Whenever I see accounts like yours, it makes me feel good about myself. Hey, at least I’m not so completely pathetic that I have to waste time creating an account just to hate someone I’ll never meet, you know! It’s hilarious.

    Grow up and shut up, you worthless idiot.

    Like

  14. tallestskil says:

    And since WordPress has decided to break and not reply properly, here’s the reply of which you wouldn’t have been otherwise notified:

    Guess I better just kill myself huh?

    Thanks for existing, by the way. Whenever I see accounts like yours, it makes me feel good about myself. Hey, at least I’m not so completely pathetic that I have to waste time creating an account just to hate someone I’ll never meet, you know! It’s hilarious.

    Grow up and shut up, you worthless idiot.

    Like

  15. Sure is depressing to know that you are still a completely obnoxious, boring and pathetic waste of skin and air. 9to5 needs to realize it as well and finally put ban you for good.

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  16. tallestskil says:

    Keep on keeping on! Fight the good fight! And then crawl back into your hole. Preferably one lined with spikes.

    Like