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Earlier this year, Apple announced that it would be relocating its flagship Downtown San Francisco to the Union Square District. The new store, with a fully glass front, would be larger, and it would be able to serve more customers and employee more workers. Since then, the new store design came under scrutiny from San Francisco officials because it would remove a famous fountain designed by Ruth Asawa.

In late August, Apple submitted redesigned renderings of the upcoming store that retain the historical fountain. The new renderings also showed a tweaked front glass panel that would relocate the iconic Apple logo to the brushed metal, street-facing side of the store. Now, we’ve learned that Apple has presented a 3D model of the upcoming store’s design to the City of San Francisco’s Historic Preservation Commission…

According to the city of San Fransisco, the “Commission reviews and approves applications for Certificates of Appropriateness for alterations, site improvements and new construction affecting San Francisco’s designated landmarks, buildings and sites within historic districts.” Since Apple’s new store will be altering a key element of the City, it is important that Apple discusses its plans with this commission.

Apple’s discussions with this commission also may indicate that Apple is moving closer to final plans for the area. We are also told that Apple and the city of San Francisco will be, in the near-future, holding a public presentation regarding the new store. The City of San Francisco confirmed to us that today’s meeting occurred, and provided us with a PDF with more details.

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5 Responses to “Apple presents updated 3D model of upcoming Downtown San Francisco store to city’s Historical Preservation Commission”

  1. My main concern is when the sun hits this thing it’s going to blind half of Union Square. And I’m sure the interior would be uncomfortably bright as well.


  2. I think you mean, “employ” more workers. Not employee more workers.


  3. I’ll bet you a whole nickel every single car and person in that diorama is machined aluminum.


  4. Posh Hounds says:

    Personally I am getting bored with the way Apple stores are looking. They are going the way of the products boring & non inspirational. Once a world leader in design know a also ran.