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Apple Watch tour of world’s fashion magazines reaches Hong Kong (and new cover in China)

east-touch

Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread–and has since made a cover appearance on China’s YoHo! magazine.

The Apple Watch has so far been featured Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”

Check out the other photos from East Touch, and the YoHo! cover, below … 

Apple is believed to be planning a presence in major department stores around the world, along with a pop-up store at SXSW.

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Comments

  1. Not sure folks, still looks a bit awkward. Selling watches is never easy

  2. i´m waiting for this! Maybe this watch comes be the most incredible gadget in years!

  3. Nick Donnelly - 9 years ago

    Neither of those guys are looking at the watch – yet the display is on. Looking forward to that 3 hour battery life ;)

    Still will look awesome for those 3 hours…

  4. Pierre Calixte - 9 years ago

    looking forward to picking up the cheapest version cause I can’t afford much more than $350 lol

  5. Is that the 38mm version? Or the 42mm?

  6. Gazoo Bee - 9 years ago

    These are not the greatest shots. They are all awkwardly posed.

    Interesting that they finally showed some men with reasonably thin wrists wearing the thing. Previously it has been all muscular sporty men when they show men at all, and mostly women. Almost all of these guys would look better with the 38mm version though instead of the 42.

  7. mahmudf2014 - 9 years ago

    It looks like screen images simulated. It’s not a working Apple Watch i think…

  8. Junito O. (@JunitoNH) - 9 years ago

    I hope in person just looks better. So far, in all the pictures, just looks very metro.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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