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Apple Watch wins noted iF Design Gold award before it even ships

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The Apple Watch hasn’t shipped yet, but it’s already showing up on fashion magazine covers, and now it’s even winning design awards. The wearable device picked up the iF Design Gold award from the iF International Forum Design. The organization declared that the Cupertino-designed smartwatch is “already an icon.”

The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.

It’s not a big surprise that the Apple Watch won this specific award, however. Nearly every Apple product (we couldn’t find the iPhone 4 Bumper on the list) has won one, including most of the iPhone and iPad case the company has produced.

The Apple Watch ships in April in multiple (currently undisclosed) countries. Earlier today the company’s retail plans for pitching the watch to shoppers was revealed exclusively by 9to5Mac.

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Comments

  1. Odys (@twittester10) - 9 years ago

    Once again – design matters!

    • Design matters an awful lot, but the reasoning of using leather and metal?! really?! some stunning designs have already done that such as the Beloit speaker from B&o for a start and many more.
      Don’t get me wrong, the watch is genius, but the main reason so many people have talked about it and therefore it has become an icon… is so many people think it is stupid. I know…. it will sell in the billions because of chumps out there. rant over.