Apple has already taken over its homepage, produced video advertisements, and injected promotions into iOS to digitally promote its new Apple Music service. Now, the company is expanding its billboard promotion strategy, which has been mostly reserved in recent years for new iPhones and iPads, to include Apple Music. Several 9to5Mac readers and social media users have spotted posters and billboards for Apple Music across San Francisco, subway stations in Japan, London, Canada, and Los Angeles…
The billboards feature mostly black and white backgrounds akin to the imagery on Apple’s website, and the artwork features different and unique fonts. The billboards are custom sized to their location, meaning they have been specifically designed for individual placement. We have embedded a gallery below of various Apple Music billboards placed around the globe. While these are the first Apple Music billboards tailored direct to the steaming music component of the service, Apple has touted the Beats 1 Radio station by way of a digital ad in New York City’s Times Square.
In other Billboard news, the recognized music charting service announced this morning that Apple Music’s data would be incorporated into the Billboard 200 and Hot 100 charts. This is not entirely surprising as Apple Music’s predecessor, Beats Music, was added to the Billboard charts last fall. Perhaps the only interesting part here is that it took just over a month for the Beats Music to Apple Music transition to occur for the charting service.
[tweet https://twitter.com/AppleMusic/status/628630657095217152 align=’center’]
Next in Apple Music news, Apple announced this morning that Apple employee Dr. Dre’s new Compton album will be exclusively streamed via Beats 1 from 6PM to 9PM Pacific Time this Thursday. Lastly, Billboard reports that Apple has engaged in an “artist-friendly” deal with Kolbalt’s ARMA group to handle royalty payments for Apple Music artists outside of the United States and Canada.
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Guys! When I tap on the title of an articel (because I want to read it and post comments) the article does not open! I always have to tap and hold and open in the background/open in another tab.
Something is wrong in your code or something… Issue only on iOS.
Fascinating how Apple has decided to align themselves so thoroughly with this genre. Tim must have seen some market research that blew his mind.
Easy, he did not have to look far and hard, he saw how much beats was making off those beats accessories and said “that’s it.”
BTW guys I’m really trying to give the new website layout a chance, but I just can’t behind it. Visually, it is an absolute disaster.
To the 9to5Mac staff: This exploded mobile view on the desktop doesn’t work for the same reason Windows 8 didn’t work. Apple gets that different devices need to meet different needs, as their followers you should too.
I love the new view! :)
I like articles like this that are strictly facts and minimal opinion. This is news. Keep it coming.
Yes. Can’t wait for some more international artists!
From what country? My guess is you might see some latin at some point, but most of what they are going to promote is just more pop/commercial crap. You won’t get any quality since there is none in today’s pop world. There hasn’t been much quality in several decades. we have more production based music where everything is edited, AutoTuned, sampled and sequenced so it’s not real music, it’s phony crap that’s more fad music. Fads don’t last long.
Sorry to be the bearer of bad news, but them’s the facts. The music industry has known this for a long time now. Think about how many songs people still listen that are only 10 or 20 years old. Not many. But people are still listening to music from the 60’s and 70’s. Some last the test of time, but most of todays’ music doesn’t last much longer than a year or two.
I disagree with you on so many levels it is nearly impossible to communicate the sentiment. Genres change and evolve and globalized society has way more diverse cultural influences than before and, yes, the computer, which is a tool that simply didn’t exist before (so it’s impossible to truly compare to ‘the good ol days’), has gradually found its way into music in a big way. That doesn’t make music fake, it just makes it different, and things just move quicker now because there is more stuff out there these days than ‘before’ when music recording was just MUCH more prohibitively difficult (and ironically this company which you are such a fan of has a lot to do with this). You’re misinterpreting on a grand scale, sorry to be the bearer of bad news.
Seperately please open your mind because it also disappoints me to know you seem to be missing out on so much great stuff.
I Like the billboards, but I wonder if people will read the signs as just “music” instead of “apple music”
Also, tapping “reply” on comments on mobile has no effect for me. I’m unable to reply to others :(