Chomp co-founder Ben Keighran is exiting his role at Apple according to a new report out of Re/code:

Ben Keighran, who joined Apple four years ago when it bought a startup he co-founded, says he is leaving soon and eventually intends to start something new. “I want to create not just a killer product, but my own iconic company,” he said.

Keighran joined Apple in 2012 when it bought his firm Chomp to overhaul iTunes and App Store search. Universal search among key media partners is a major feature of the new Apple TV. Chomp’s other co-founder Cathy Edwards joined Apple through that acquisition and worked on Maps Quality before leaving in March 2014.

The report notes that Keighran oversaw “the look and feel of the software on the new Apple TV” and ranked three steps down from Eddy Cue who runs the iTunes team. Here’s to hoping whoever takes Keighran’s place Chomps down on the finicky Siri Remote and creates something a little more ergonomic … kidding, Keighran likely played a key role in Apple TV’s universal search feature through Siri which works pretty well.

It is an interesting pattern to observe Apple employees brought on through company acquisitions leave Apple after the product they were brought on to help make ships to customers. Beats Music’s Ian Rogers comes to mind. My guess is people that create these companies are better suited at creating on their own versus working within a major company like Apple.