Macintosh 128K

Two 'Macintosh 128K' stories August 2012 - January 2014

Falling in love with the Macintosh 128K back in 1984

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Ok, I admit it: I’m officially old. Old enough, in fact, to have bought the very first Macintosh in 1984: the Macintosh 128K.

Computers in those days had green screens and were controlled by typing arcane commands. Bold and italics did not appear on-screen, instead you saw ^Bthis is bold^B and ^Ythis is italics^Y (CTRL-Y for italics because CTRL-I was tab, for reasons no-one understood but didn’t question). You never had to worry about what typeface to use because computers could neither display nor print them.

And then came the Macintosh …
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Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air

[youtube=https://www.youtube.com/watch?v=oTtQ0l0ukvQ&feature=player_embedded]

Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to a rare commercial created for the first Macintosh in the fall of 1983 by ad agency Chiat-Day. Hertzfeld noted Apple ultimately decided not to air the commercial that featured interviews with members of the Macintosh design team, because “Apple deemed it too self-congratulatory.” It did, however, make its way to dealers as a promotional video at the time. Featured in the video are snippets of interviews with Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith.

Macintosh 128K

Falling in love with the Macintosh 128K back in 1984

Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air

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