September 17

AAPL: 113.92

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Universal today has shared the second official trailer for its upcoming Steve Jobs film. The movie debuted last week at the Telluride Film Festival and received almost universal positive reviews. Universal’s film stars Michael Fassbender as Jobs and is directed by Danny Boyle, previously behind hits such as Slumdog Millionaire

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September 11

AAPL: 114.21

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Apple TV’s user interface has been through more changes over the past 8 years than any other Apple OS — the rare Apple UI that has seen more major changes than the devices it runs on. As improbable as this might have seemed for a “hobby,” fixing the Apple TV was one of the last topics Apple’s CEO Steve Jobs discussed with biographer Walter Isaacson: “I finally cracked it,” Jobs said about an upcoming Apple TV UI. “It will have the simplest user interface you could imagine,” apparently indicating that complex remotes would be a thing of the past. But after Jobs passed away, the Apple TV received only a couple of modest tweaks — improvements, but modest nonetheless — as Jobs’ mysterious “simplest UI” apparently remained unused.

As an Apple TV user and fan, I’ve spent years waiting for this week’s introduction of the fourth-generation Apple TV, as much for improved hardware as the opportunity to see Jobs’ vision in action. I’ve long suspected that pervasive voice control was the missing link — Siri was added to the iPhone 4S just before Jobs died — and from every indication, Apple has done a wonderful job of building voice navigation into the new Apple TV’s tvOS operating system. But did it get the rest of the UI right, or are we in for more years of main menu redesigns? Let’s take a look at what tvOS 1.0 gets right and wrong…

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September 7

AAPL: 109.27

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The official Steve Jobs biopic, written by Aaron Sorkin, was shown at the Telluride Film Festival for a preliminary screening ahead of its cinema debut on October 9th. The reviews are in and seem to be very good indeed. Variety called it “a terrific actors’ showcase and an incorrigibly entertaining ride that looks set to be one of the fall’s early must-see attractions.”

The film is just over two hours long, with Michael Fassbender who plays Jobs, being a standout success. The Guardian described Fassbender playing the lead role as a transformative experience with others already lobbying Fassbender for an Oscar for the part. We’ve compiled some quotes from various reviews below. Apple cofounder Steve Wozniak seems to like the film as well …

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August 18

AAPL: 116.50

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It’s been many years since Steve Jobs famously told biographer Walter Isaacson that he’d “cracked TV” – an integrated television set with “the simplest user interface you could possibly imagine.” That idea seemingly went nowhere, with plans for a full TV set reportedly abandoned back in 2014.

So far, then, Apple’s offering in the TV space has been a rather modest one: the venerable ‘black puck’ that is the Apple TV box. The company keeps updating it, of course. Movie rentals were a big deal for some, Photostream for others. But for most, the last really dramatic change was the addition of AirPlay. Since then, improvements have been evolutionary rather than revolutionary.

All that looked set to change next month, with Apple initially expected to launch the next best thing to a full television set: significantly upgraded hardware coupled to a new streaming TV service. The complete package would undoubtedly have proven a winner. But with the streaming service now delayed until sometime next year, will a revamped box alone be enough to significantly boost sales, or will most be holding out until the Internet TV service is launched … ?  expand full story

July 28

July 1

The first in-depth video preview trailer for the upcoming, official Steve Jobs movie has gone live. The movie features Michael Fassbender as Steve Jobs, Seth Rogen as Steve Wozniak, and it was written by Aaron Sorkin. The film is based off of Jobs’s official biography by Walter Isaacson. Earlier this year, the first teaser trailer for the movie appeared, but it did not provide an extensive look into the story or characters. The movie starts showing in theaters in October 9th.

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May 1

April 14

April 3


While we haven’t gotten many details about the Aaron Sorkin-penned screenplay based on Walter Isaacson’s Steve Jobs biography, we have previously learned that it will focus on three separate days in the life of the Apple co-founder, with each 30-minute act taking place just before a major product announcement. We also know that Michael Fassbender will star alongside Seth Rogen, Michael Stuhlbarg, Kate Winslet, Perla Haney-Jardine, and Jeff Daniels.

Today we got our hands on a copy of the screenplay (or at least a February 2014 draft of it) which reveals what many already may have already suspected based on previous reports: the three products Jobs will unveil during the biopic are the original Macintosh, the NeXT Cube, and the iMac.

The film opens with… (Read more)


March 28

Apple is clearly a fan of the new Becoming Steve Jobs book (review) by Brent Schlender and Rick Tetzeli ($12+Amazon, $13 iBooks, Free Audible). Apple execs including Tim Cook, Jony IveEddy Cue and PR head Steve Dowling have all praised it and it is has headlined the iBookstore for over a week.  Its latest promo of the book is a 49-minute iTunes Podcast video of the authors getting interviewed at the SoHo New York Apple Store.

The interview is hosted by Daring Fireball’s John Gruber, who announced the book originally and is definitely worth a watch (or listen). Both the 49-minute video and audio are available here.

Another Meet the Authors is scheduled for April 7th at the Computer History Museum in Mountain View California.

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March 25

The Aaron Sorkin-written Steve Jobs biopic will start playing in theaters in just six months, and there’s a good chance you could actually be in the monumental film that tells the late Apple co-founder’s story. Universal Pictures, the studio ultimately backing the movie after a dance with Sony Pictures, has issued a casting call for extras to be filmed on set in a scene of upcoming movie this weekend… expand full story

March 23

The conflicting biographies of Steve Jobs, one authorized by its subject prior to his death, the other endorsed by Apple, paint quite different pictures of the man. Walter Isaacson’s Steve Jobs focuses more on his flaws, while Becoming Steve Jobs describes a softer, more rounded person.

A tech journalist who knew Steve well, Steven Levy, has weighed in with his own take in an interesting blog post, The War Over Who Steve Jobs Was. He said that one quote from Becoming Steve Jobs summed-up the view presented by Schlender and Tetzeli.

He could be a jerk, but never an asshole.

Levy says that many of those close to Steve shared the view expressed by Tim Cook on Isaacson’s biography, published soon after Steve’s death, that it did a “tremendous disservice” to him. Jony Ive said that his own regard for the book “couldn’t be any lower” …  expand full story

In the first official statement about Apple’s decision to allow Tim Cook and other senior executives to be interviewed for Becoming Steve Jobs, company spokesman Steve Dowling said it was from a sense of responsibility to Steve’s memory.

After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew. We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.

Apple had initially refused interview requests by authors Brent Schlender and Rick Tetzeli, the company taking 18 months to change its mind, reports the NY Times …  expand full story


March 22

Becoming Steve Jobs, a new book by Brent Schlender and Rick Tetzeli about Jobs’ life, comes out on March 24th and is available to download both in digital and print. As part of a strong marketing push by Apple in the run up to the book’s release, iBooks is offering an exclusive free sample of the prologue and first chapter that you can download right now. (Update: It’s unclear what countries the sample is being offered in — readers are reporting it showing it for some but not universally.)

Apple has been heavily promoting the book in the last few days, on its iBooks Twitter account as well as through iTunes marketing emails. iBooks describes it as the ‘only book about Steve recommended by the people who knew him best’. For comparison, in one of the chapters, Tim Cook describes the Isaacson biography as a tremendous disservice.

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March 18

Welcome to Happy Hour 006. In this episode Zac, Seth, and Benjamin discuss new Apple Watch details and wrap up the need-to-know information, a new controversial Steve Jobs documentary, and the future of USB-C. How will it affect future iOS devices and Macs? The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

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Fast Company has an extensive interview with Apple CEO Tim Cook, focusing on what has changed and what has stayed the same since he took over from Steve Jobs. The interview comes a day after FastCo published a sizeable excerpt from the book Becoming Steve Jobs, in which Cook criticized the portrayal of Jobs in Isaacson’s biography.

Cook said that while much has changed, the culture–the fundamental goal of the company–remained the same.

Steve felt that if Apple could do that—make great products and great tools for people—they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company.

The company has never tried to be first to market, he said, but rather to “have the patience to get it right” …  expand full story


March 16

Little-known until its debut at SXSW this weekend, Oscar-winning documentarian Alex Gibney’s “Steve Jobs: The Man in the Machine” has been picked up by Magnolia Pictures for a North American theatrical release, and CNN Films for television broadcasts, Deadline Hollywood reports today. An earlier story from The Hollywood Reporter claimed that several Apple employees in attendance walked out early, and Apple’s Eddy Cue has used Twitter to denounce the film, calling it “inaccurate and mean-spirited.”

The Man in the Machine includes interviews with a number of former Apple employees including Jon Rubinstein, Bob Belleville and Daniel Kottke, as well as Jobs’ ex-girlfriend Chrisann Brennan, and even video footage from a 2008 SEC deposition given by Jobs himself. Early reviews have described the documentary as “a riveting and important corrective to the myths Jobs helped to propagate,” and “unsparing portrait of Steve Jobs [that] will prove extremely displeasing to devotees.” A few representative quotes from those reviews follow…

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March 12

More details about the upcoming biography Becoming Steve Jobs have been revealed through the book’s preview on Amazon (which has since been cut down significantly), revealing several interesting tidbits about the Apple co-founder’s life that were previously unknown (via Cult of Mac).

One example is a story about an offer then-COO Tim Cook made to Jobs when the latter was battling cancer. Cook says that he discovered he shared a blood type with Jobs and decided to undergo numerous medical tests before offering to donate part of his liver to the executive.

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March 2


February 4

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With filming of the Aaron Sorkin-written Steve Jobs biopic based on Walter Isaacson’s official biography kicking off in recent days, Universal Pictures has shared an official release date for the film. According to CNBC, the film’s studio says the Jobs film will be released in theaters later this year on October 9th, 2015. expand full story

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