2014 ▪ April 28, 2014

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Update: Here are the specs…

Apple is preparing to launch a refreshed line of MacBook Air laptops as soon as tomorrow, according to multiple sources. These sources say that shipments of new MacBook Airs have begun arriving in large quantities to Apple Stores across the country. Another source adds that Apple Stores are scheduled to re-arrange the placement of Macs in stores to focus on the MacBook Air tomorrow morning…

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2014 ▪ April 7, 2014

 

WWDC 2014

Apple has just sent out emails notifying entrants in the WWDC ticket lottery whether they won a chance to purchase a $1,599 ticket to the conference. Winners will be able to purchase a ticket to the event before April 14th. The conference kicks off on June 2nd and runs through the 6th.

Those who didn’t win a spot haven’t gotten any notification from the company (Update: rejection emails going out now, see below). Those unable to buy a ticket will have to settle for watching the stream of the keynote presentation and recorded videos of the sessions after they happen. If you just want to read all of the announcements early, why not check out 9to5Mac‘s roundup of what to expect this June?

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Screen Shot 2014-04-04 at 1.33.33 PM

While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:

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2014 ▪ March 3, 2014

2014 ▪ February 13, 2014

Jeff-williams-SR-letter

Alongside the release of Apple’s supplier responsibility report today highlighting working conditions within its supply chain, Apple’s Senior Vice President of Operations Jeff Williams has also sent out a letter to employees. In the past, CEO Tim Cook has been known to send out an email to employees following the supplier report. In today’s letter, Williams went over some of the key points from the supplier responsibility report and noted, “to drive accountability, we are now publishing a quarterly list of the names, countries, and participation status of the smelters and refiners in our supply chain.” Williams also mentioned new education programs, the launch of the Apple Supplier Environment, Health, and Safety Academy, and more.

The full letter from Williams only accessible to employees is below: expand full story

2014 ▪ January 27, 2014

cook-5c

During today’s earnings call, Apple CEO Tim Cook noted that the iPhone 5c was the most popular choice among new iPhone users. However, the colorful new lower-end device did not meet the company’s expectations in sales. Despite the fact that iPhone 5s sales came in above Apple’s target, the iPhone category overall significantly missed analysts’ projected sales mark of 55 million units.

It’s likely that Apple misjudged the low-end smartphone market here, believing that users would jump at the chance for a “new” iPhone at a lower price than usual. Smartphone shoppers don’t seem to be taking the bait, instead opting for the more expensive, more “premium” 5s or going elsewhere. It’s hard to say they’re making the wrong call, considering that the iPhone 5c is actually much closer in specs to the previous generation than it is to the latest model, which seems to be more than worth its $100 premium.

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