CTIA Wireless ▪ May 9, 2012
CTIA Wireless ▪ May 8, 2012
AT&T’s variant of the family data plan is on the horizon.
The company’s CEO of Mobile Business Ralph de la Vega told CNET on the sidelines of the CTIA Wireless trade show that the upcoming shared plan would allow consumers to buy one package of data to split among multiple devices, which is a forward-thinking step that could encourage tablet sales.
“I’m very comfortable with the plan that will be offered to our customers,” revealed de la Vega.
Just a few months ago, the executive seemed to doubt family plans due to IT, billing, and device subsidization issues. He even remarked his goal to “get it right”— instead of unveiling the strategy prematurely.