Gil Amelio ▪ March 23

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($12+) and Apple’s iBookstore ($13). Here are just some of the interesting revelations found inside, including some details regarding Jobs’ evolving attitude towards the media.

Jobs’ return to Apple was almost certainly not a strategic takeover. Despite speculation that Steve Jobs may have strategically orchestrated a takeover of Apple during his sale of NeXT — a view shared by Bill Gates and former Apple CEO Gil Amelio — the book suggests that Jobs was truly uncertain about his continued involvement with the company. Avie Tevanian and Jon Rubinstein, “the two men whom Steve trusted the most at Apple… agree that Steve did not intend to become Apple’s CEO,” and that they didn’t think they were going to be working for him there. Despite Jobs’ love for Apple, the company was in a precarious financial situation, and he had competing demands for his time.

A year later, Jobs told the authors that just as Bob Dylan would “never stand still,” and was “always risking failure” — the mark of a true artist — “[t]his Apple thing is that way for me.” Confronting the risk of failure and the consequences for his reputation, family, and Pixar, Jobs “finally decided, I don’t really care, this is what I want to do. And if I try my best and fail, well, I tried my best.” Jobs adopted the term “iCEO” or “interim CEO,” reflecting his continued uncertainty about the position…

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Gil Amelio ▪ July 10, 2012

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