Report: Apple bringing full screen, interstitial iAds to iPhone

According to a new report from Ad Age, Apple is planning to offer a new option for how iAds are presented on its iOS platform. The new iAd option will allow included video content to play automatically at full screen rather than being prompted by tapping a more subtle banner. While interstitial iAds are already possible for iAds presented on the iPad meant for use in Newsstand apps, the report claims the new options will target both iPhone and iPad users suggesting the option could debut for iPhone and iPod touch users. The report believes the automatically playing, full screen interstitial iAds will likely be presented in between activity rather than interrupting content entirely. Read more