iOS market share

Six 'iOS market share' stories September 2013 - September 2015

37M Americans used Apple Music in the first month, reports ComScore, as iOS increases market share [Updated]

Ben Lovejoy Sep 4 2015 - 4:09 am PT

Update: ComScore has issued a clarification to its original press release, giving 37M (not 44M) as the number and stating that its measurement does not distinguish between streaming and local music.

Clarification: “Apple Music,” as it appears in comScore’s July reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

Analytics data from ComScore shows that 37M Americans used Apple Music in its first month, making it the 14th most popular smartphone app, just behind Twitter.

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iOS holds two-thirds of enterprise market, but drops five points to Android

Ben Lovejoy Aug 12 2014 - 5:31 am PT

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The latest enterprise market share data from Good Technology shows that iOS holds two-thirds of the market, at 67 percent, but has dropped five points to Android – which increased its share to 32 percent. Windows Phone remains flat (and irrelevant) at just 1 percent. (BlackBerry data is not included as the company uses its own servers and activations are invisible to Good Technology.)
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iPhone market share continues to fall, but it’s Samsung feeling the pressure

Ben Lovejoy Jan 27 2014 - 4:28 am PT

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While Android reaching almost 70 percent of smartphone sales across 12 key markets is the headline, with iOS falling to just under 24 percent, it is Samsung feeling the pressure, says Kantar, reporting sales figures for the final quarter of 2013.

After years of accelerated growth, Samsung is now coming under real pressure in most regions, with European share down by 2.2 percentage points to 40.3% and in China its share ended the year flat at 23.7% […]

Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China …
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iOS/Android market share vs. installed base visualized

Ben Lovejoy Jan 10 2014 - 5:52 am PT

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As the Guardian‘s Charles Arthur points out, market share is a very different thing to installed user-base. The highly-detailed piece is worth reading in full, but the take-out is the bottom graph. That’s what the real world of U.S. smartphone users looks like. Or, to put it in two sentences …

Here’s the reality: at the time this was written, more than 40% of the smartphones in use in the US […] were iPhones. Only about 51% of the smartphones in peoples’ hands in the US are Android phones.

Smartphone adoption as a whole has grown at a rapid rate, and within that iOS and Android have, in the U.S. (and many other developed markets, I’m sure) grown at pretty much the same rate, with a rather modest gap between them.

iOS market share continues to fall, but Apple unlikely to be worried

Ben Lovejoy Nov 12 2013 - 6:57 am PT

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The headline news in the latest IDC stats might look like bad news for Apple: iOS Q3 market share dropped from 14.4 percent last year to 12.9 percent this year. But it’s a number that is unlikely to lead to too many sleepless nights in Cupertino, for four reasons.

First, Apple isn’t competing with most of the Android market, which spans all price-points, only the top end of it. Samsung has been struggling to make money from its flagship handsets, with most of its profits coming from low-end models, while HTC has been in all kinds of trouble. Looking at Apple’s market share in the smartphone market as a whole is the most academic of exercises.

Second, while market share is down, shipments are up: from 26.9M in Q3 last year to 33.8M in the same quarter this year.

Third, for most of Q3 savvy iPhone buyers were holding fire, waiting for the new models Apple launched almost at the end of that quarter. The iPhone 5s and 5c between them notched up a record 9M sales in just the opening weekend. Q4 is where it’s really at …
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Android hits 51 percent of mobile web use, but iOS growing faster

Ben Lovejoy Sep 6 2013 - 7:09 am PT

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A new report from Millenial Media, one of the world’s largest online ad networks, shows that Android boosted its share of mobile web usage to 51 percent this year, but that iOS usage is growing at a faster rate.

Android’s usage grew five points since Q2 last year, while iOS usage grew eight points to reach 42 percent. In tablets, the iPad held its lead, while the Android share was convincingly led by Samsung’s Galaxy Tab.

In the manufacturer league tables across all devices, Apple lead the way with 39 percent share with Samsung taking second place at 26 percent.

Via Fortune