Update: On Twitter, Tim Cook has tweeted, for the second time, to thank customers for the “amazing” sales.

Apple has just announced first-weekend sales figures for the iPhone 5s and 5c. Sales for both phones total 9 million. In comparison, the iPhone 5 shipments topped 5 million in the same period. These numbers come in at the higher end of analyst estimates, with many predicting bearish sales similar to the iPhone 5 launch last year. As expected, Apple did not reveal the breakdown of sales between the different iPhone models.

Alongside phone sales, the company’s press release also highlights iOS 7’s successful launch. Apple has announced that 200 million devices have been updated to iOS 7 since it was released last Wednesday. This is double the rate at which iOS 6 was adopted.

Cook commented on the successful launch:

“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”

Apple says that demand for the 5s has exceeded  supply and is working to get “new iPhones for everyone”.  Off the back of these strong sales, Apple has now informed investors (through their 8-K filing) that gross margin is expected to hit in the higher end of their predicted range for this quarter, at around 37%. In addition, Apple expects revenue to reach the higher end of their estimated range of $34 – $37 billion dollars.

In addition to iPhone sales, Apple also commented on iTunes Radio.

Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake.

Despite being only available in the US at the moment, iTunes Radio seems to have been received well by users, with Apple reporting 11 million unique listeners to date.

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9 Responses to “Apple announces record 9 million iPhone sales over first three days, 200 million iOS 7 updates”

  1. How many total GS4 units have been sold world-wide to date?


  2. Yep, not surprising figures. Personally, I went with the 5c. I love the way it feels in my hand, even though the specs are the same as my 5. I always felt that my 5 was kind of hard to hold.


    • 311sie says:

      Down the gutter. The numbers don’t lie. }:-)


    • John Zampier says:

      There’s still a lot of smartphone beginners out there! That’s who Apple caters to. So yes, once people realize what you can do with Android phones, and that the features they are getting right now have been on Android for years, then they will be doomed. But we haven’t quite reached that point yet. Don’t worry, they’ll wake up soon, as I did.


  3. Derek Pater says:

    Great News for Apple, I can prove I hybrid 2 finger prints in the one scan of
    my twin daughters and they can both open the Iphone 5S with the same reading,

    by alternating between both their thumbs now the can both open the phone from
    the one scan in of a finger print


  4. Jb Yong says:

    Look it is not easy selling millions of units in weekend that people want let alone 9 MILLION of computers in your hand. But Apple makes it look easy even though it is not. This is why analysts are jaded and bash Apple that it can do better and falling behind.

    I really cannot believe the bashing Apple gets even on record setting day. CNBC had on 2 analysts today %u2013 one said Apple will long term be like MSFT and has 300 price target. Really Apple has shown it is like MSFT? One of most profitable companies in world with record setting sales almost every year and recent track record of innovative products? This analyst would think that Apple’s sticky ecosystem is worth ZERO with ZERO sales growth.

    2nd analyst says Apple sales was really flat and growth was because they expanded into China. It is like he saying Apple is not playing fair because Apple expanded its market/distribution. Let me ask you this %u2013 isn%u2019t that how every company expands %u2013 by expanding into new markets? But when Apple
    does it and does it really well with complexity of supply chain and logistics%u2013 the negative analysts are saying like Apple is CHEATING. COME ON!

    Who else can sell or even make 9 million units in launch weekend?
    I imagine 9 million units is incredibly hard to make especially for something as complex as computer inside your hand. But theses flimsy analysts are saying like it is so so like anyone can do it in their sleep, and comes off as really jaded of record sales Apple sets.

    Same analysts who predicted 5-6 million units sold and the 5C would be dud and they got that wrong even though they KNEW ahead of time China was included in launch. A beat is a beat and these are actual sales and not dubious click farms in India- it is like Apple is penalized for finding new ways to do it. It is like analyst are saying wait till next quarter – oh they did great on that – ok lets wait quarter after that – eventually Apple will fall flat and I will be right. Is that how business school is teaching to value companies?

    Like how analysts predict sales by how many people in line or asking 100 people which model they are getting. When over 9 MILLION were sold around world. It is absurd how some analysts think and do their analysis.

    Same shady analysts who buy into AMZN who has PE 250 and lost money every year since it was born. If you give me billions of dollars %u2013 I promise you I can sell products at or below cost and never make a profit too. Analysts prefer that over Apple PE 10 and one of most profitable companies in world. Eventually analysts will be right and AMZN will make tiny profit and analyst will be like you see I told you so.

    And they don’t even mention NEW Apple products planned for 2014 like that will be worth zero too