MLB demos using Apple’s iBeacon technology to deliver personalised, interactive stadium experiences

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Mashable reports that Major League Baseball has demo’d using Apple’s iBeacon indoor mapping technology to provide live baseball fans with a whole range of personalised and interactive experiences when attending games at stadiums.

An update to its At the Ballpark app provides both practical assistance and additional entertainment and interest.

By loading the free app when you get off the subway and head towards the stadium, it immediately knows you are at Citi Field. It populates a ballpark guide with information specific to the stadium, so if you were to enter Phillies’ Citizens Bank Park, the entire experience and data wouldn’t be the same.

As you near the gates, the app displays your ticket’s barcode on screen, as well as a map of where the seats are located. If tickets are loaded into Apple Passbook or purchased online through certain ticketing partners, the app will automatically pull them up …  Read more