Apple just announced it will reopen its SoHo store in Manhattan on July 14 at 10 a.m. EST.
The Apple Store, SoHo, is completely redesigned and better than ever. There are more than twice as many products available for you to try. A new state-of-the-art theater with extra seating is the perfect place to enjoy events and workshops. We’ve added New York’s first Briefing Room, where you can get to know our Business Team. Even the Genius Bar is bigger, so it’s easier than ever to get an appointment.
The first 3, 000 customers win free commemorative t-shirts.
The wraps are coming off of the Grand Central Apple store frontage to reveal a ticker sign according to our morning commuter tipster. The screens move like flipping letters of the old Grand Central timetables. The design is reminiscent of Apple’s Green Monster Facade at the Boston Store.
It appears that Apple isn’t satisfied with the progress on the Grand Central Apple Store and is postponing the opening at least a week perhaps more. Clearly, Apple would have preferred to have another huge venue open for Black Friday but we’ve been told by a GC Apple employee today that they’ve been told to continue working at other New York Area Apple Stores during Black Friday weekend.
Last weekend, a group of employees was told that the opening announcement was scheduled for today and Apple was going to try to open for Black Friday.
On the other hand, it is good to have an abundance of Apple Store workers on hand at the other NYC Apple Stores for the busiest shopping weekend of the year.
We’re sorry we got your hopes up and we’re still hoping to see the store open next week.
We reported on the construction progress of the future Apple grand Central store earlier this month and have since received further information and pictures from our trip to the location and from the tech blog, Techfootnote. Both sources grabbed shots of the upcoming Grand Central Apple Store as it was actively being worked on Friday, November 18th. There were dozens of construction workers and corporate reps putting the final touches on the future store. In the images you can see what looks to be several large hanging boards. The boards are hung on large hooks, which would make it easy to pull off and reveal what is behind the boards.
9to5Mac has heard that Apple will officially announce the opening of the Grand Central Apple store this Tuesday and presumably pull the black boards to reveal the announcement. This store garners extra special attention because it will be Apple’s largest in the world by square footage and resides in a building where 750,000 people pass daily and over 1,000,000 people during the holidays. Check out our previously posted spyshots of the location for a sneak peak of the store.
The Grand Central Apple Store will have little over 300 employees, which are currently training in other local NY Apple stores. All Apple retail employees will be attending a holiday-focused (policies / loss prevention) meeting tonight.
From what we have now heard, Apple will be filling the store with stock and applying the finishing touches this week putting the the actual opening of the store on Black Friday or shortly thereafter. The goal all along has been to get the store open for the holiday shopping and to make a big splash with Apple’s new crown jewel of retail.
Wall of Monitors spied between pillars, right, Video of the store space below (more here):
In February, the New York Observerran a story saying that Apple was eyeing a Grand Central Station New York Apple Store, which would be the borough’s 5th.
Reliable sources tell The Observer that the maker of ubiquitous iGadgets—from computers to cell phones—hopes to open a store in the transportation and retail hub, though it has yet to begin the long approval process necessary for opening in a city landmark.
Within days, other sites ran with that info, “confirmed” that a deal had been reached for “Apple’s largest retail space in the world”, saying an announcement was forthcoming and the store would open this Fall.