France calls Apple’s decision to remove AppGratis ‘extremely brutal and unilateral’, will ask EU for tighter regulation

AppGratis-645x250Following a controversy in which Apple removed app discovery service AppGratis from its App Store for breaking Apple’s guidelines, Reuters reports today that regulators in France are planning to ask the European Commission and EU member states for better regulation of technology companies. The statement was made by French junior minister for digital economy Fleur Pellerin on a recent trip to AppGratis publisher iMediapp. Fleur described Apple’s decision to pull AppGratis as “extremely brutal and unilateral”:

“This behaviour is not worthy of a company of this size,” Pellerin said. She added that certain Internet companies were guilty of “repeated abusive behaviour” and said she would ask the European Commission and EU member states to better regulate digital platforms, search engines and social media.

The decision comes as Apple is drawing some heat for its broad App Store guidelines that have allowed it to remove some apps that promote App Store content but not others. Apple originally said that AppGratis was removed for breaking a guideline that warns against “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store.” Apple also said AppGratis was in violation of guideline 5.6 that says “apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.

AllThingsD reported that sources have indicated Apple’s removal of AppGratis is part of a broader crackdown on app discovery applications, but a grey area still remains regarding how Apple decides which apps are approved and which are removed.

Apple told Retuers today that it had discussions with AppGratis prior to the removal and that the developers had “disregarded its technical specifications.” Read more