Apple achieved a 94 per cent rating for customer satisfaction, an 85 per cent assessment for reliability and a four star ranking for tech support in a UK consumer research survey which crossed our desk today.
UK mag Which? has an international reputation as an unbiased title. It carries no advertising and offers no hidden agenda. In its most recent computing survey it asked thousands of Which? members how many problems they’d had with their machines, and what they thought of the tech support line….and Apple topped the pack by a country mile.
Which? states: “Apple gets an impressive 91 per cent in our customer satisfaction measure. It’s also rated highly for support, earning a good overall rating. Apple Mac are reliable too, with an above average reliability rating.”
Runner-up Sony achieved 80 per cent customer satisfaction, didn’t achieve a reliability score and won two stars for tech support. In third place PC maker Novatech came in with 79 per cent.
Interestingly, the survey is based on a sample of 384 Mac users. Dell’s 75 per cent customer satisfaction rating being based on 1,884 users – a fairly reliable guide in either case.
And probably well-timed as rumours claiming new Blu-ray-equipped iMacs are looming on Apple’s product road-map, likely for introduction this month, perhaps September.