A year or more since Apple began its seizure of the music retail crown for US music sales, giant US retailer, Target, has teamed-up with the company to promote Pearl Jam’s latest album, ‘Backspacer’.
Target today announced it’s working with the iTunes Store to provide a special Target area on iTunes offering exclusive album content, beginning with Pearl Jam’s forthcoming ninth studio album, ‘Backspacer’.
Scheduled for release on September 20, Backspacer will be available in the US exclusively through Target, Target.com, iTunes, Pearl Jam’s Ten Club web site and independent retailers. From now until September 20, Pearl Jam fans who pre-order the album on iTunes will receive an instant download of lead single "The Fixer." As part of the launch, Pearl Jam will also offer the music video for "The Fixer" on iTunes as a free download.
"We’re thrilled to be working with iTunes to provide our guests with exclusive content, bringing a fresh new approach to our music retail," said Mark Schindele, senior vice president, merchandising, Target. "Our guests love being able to buy iTunes Gift Cards at Target, and we think this is yet another great option for them."
The Target area will offer exclusive album content such as bonus tracks, behind-the-scenes video footage, Apps for your iPhone or iPod touch and more, “yet another example of Target’s commitment to bringing the best retail experiences to its guests”.
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