Interesting marketing strategy here.  They do a full episode of the Family Guy-type comedy based on a Windows 7 story line (Family Guy also has an iPhone App).  The show won’t have any commercials because it is bought and paid for by Microsoft.  Kind of blurring the lines between entertainment and advertising. It will be interesting to see how Microsoft does with this strategy.

Video from previous sponsored programing via Engadget.

"You’ll see us deeply integrated into the content … you’ll hear a lot about how Windows 7 can help you simplify your PC — it’s simple, fast and easy to use," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. She went on: "Think about metaphors and examples we might use, talking about how simple things are. We’ll be evoking the cast of ‘Family Guy’ in some interesting ways that integrate the product messages."

 

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author