Short Version: Apple’s lawyers contacted the little App factory to change the name of its iPodRip product that pulls music and video off of CDs and DVDS. Because it has ‘iPod’ in its name, it is a violation of an Apple trademark. iPodRip’s developer wrote a diatribe to Steve Jobs on why this was unfair.
Jobs used his iPhone to respond:
Change your apps name. Not that big of a deal.
Sent from my iPhone
The little App factory changed the name to ‘iRip’. Apple could save some time and lawyer bills using this tactic in the future.