- Google was in serious discussions to acquire online-music company La La Media Inc. before Apple won the deal this month for $85 million
- Apple tried to buy AdMob as a defensive measure to keep Google from learning details about its App Store. Google ended up buying Admob
- Google is buying music services to compete with one of Apple’s main businesses. iTunes. The Lala purchase could also be seen as a defensive purchase
- As the recession appears to be letting up, the authors anticipate much more buying in the valley
What’s interesting here is that Apple is making purchases as defensive move. They wanted to buy Admob and now bought Lala so that Google wouldn’t pick them up.
FTC: We use income earning auto affiliate links. More.
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel