Apple is reported to be attempting to secure a better deal for iTunes-using TV show customers, pushing for lower prices from TV networks.

The Financial Times reports the company to be pushing for shows to cost $1 – half the current cost.

Apple is trying to convince networks that lowering prices would increase sales, thereby making up for any loss in revenue they’d see from the cut. Networks are resisting this attempt – despite DVD prices being considerably lower, for the most part.

The iTunes store delivered a record breaking quarter with strong sales of music, video and apps., execs confirmed last night. The App Store has seen more than 3 billion downloads to date in 77 countries.

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