That’s the conclusion from Forrester Research in their latest research which predicts US tablet sales will double this year.
They now anticipate tablet sales last year of (a deeply conservative) 10.3 million units, thanks to stronger than expected iPad sales. And they think iPad will take the ‘lion’s share’ of a market they expect will double in size (to 24.1 million units) this year, despite all those new CES-introduced ‘competitors’.
“We think a significant number of first-generation iPad buyers will buy iPad 2 when it comes out this year — many first-gen iPads will end up entertaining the kids in the back of the car,” the analysts said.
**Take a look at our images of an iPad 2.0 here, and consider this list of improvements**
By 2015, Forrester thinks 44 million tablets will be sold in the US.
“One major assumption that changed in our model is the replacement rate, which we think will be closer to that of MP3 players or iPhones than to that of PCs. Although they are certainly used for productivity, tablets are proving themselves to be “lifestyle devices” at home and at work, and as such we think consumers will upgrade to newer models more rapidly than they would a more utilitarian device like a PC. In other words, we think a significant number of first-generation iPad buyers will buy iPad 2 when it comes out this year — many first-gen iPads will end up entertaining the kids in the back of the car while Mom and Dad get the shiny new (likely Facetime-compatible) model,” the analysts said.
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